B2C

B2C, or business-to-consumer, refers to a model where companies sell products or services directly to individual consumers. In logistics, B2C fulfillment involves receiving, picking, packing, and shipping individual orders directly to the end customer — making speed and accuracy critical to the customer experience.

How B2C Fulfillment Works

When a customer places an online order, the product is picked from inventory, packed for shipment, and delivered directly to their home. This process is the backbone of e-commerce logistics and requires advanced order management systems (OMS) and real-time tracking to meet modern consumer expectations.

Key Aspects of B2C

• Direct Sales: Products are sold and shipped directly from the business to the consumer, often through an online storefront.
• Fast Delivery: Next-day or two-day shipping options are standard for competitive B2C operations.
• Smaller Order Volumes: Shipments are typically individual items or small parcels.
• Customer Experience Focus: The speed, packaging, and tracking of each order affect brand perception.

Examples of B2C Businesses

• Software-as-a-service (SaaS) platforms offering direct subscriptions.
• Online retailers and subscription box companies.
• Consumer electronics brands selling via their websites.

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